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Heart of England in Bloom (HOEIB) Judging 2014

12th August 2014

In January 2014 Frosts were asked by the HOEIB committee if Graham Redfern, one of our Contracts Managers, could re-join the judging and assessing teams for 2014.

HOEIB is one of the 17 regions and nations that make up the Royal Horticultural Society’s Britain in Bloom Campaign, which is celebrating its 50th year in 2014. The areas of responsibility are Shropshire, Staffordshire, West Midlands, Warwickshire, Worcestershire, Herefordshire and Gloucestershire.

In the main campaign the entries can enter the various categories: Village, Town, City Centre, City, Urban Community and Business Improvement District. The judging criteria are based on three core pillars which are as follows: Horticultural Achievement, Environmental Responsibility and Community participation.

Graham was mainly involved in judging the Large City and Urban Community categories due to having a predominantly Local Authority horticultural background. The entries were:

• Large City – Birmingham.
• Urban Community – Acocks Green, Aldridge, Bilston, Bloxwich, Brownhills, Darlaston, Halesowen, Moseley and Willenhall.
• Towns – Solihull, Dursley, Studley and Wellesbourne.

Entries are awarded Bronze, Silver, Silver-Gilt or Gold medals at an awards ceremony which is being held on the 11th September 2014 at Shrewsbury’s Severn Theatre.

Quote from HOEIB Committee:
“It was good to welcome back Graham as a Heart of England in Bloom judge and assessor in the regional element of Britain in Bloom, after a gap of a few years.  Entrants were pleased to see him again as they respect his judgments, and the helpful advice he passes on is always gratefully received. Thank you to Frosts Landscape Construction.”

Volunteer co-ordinator Fran Lee, Graham Redfern and a couple of volunteers.

From left to right: Sadia, wife of Lord Mayor of Birmingham, Councillor Shafique Shah, Graham Redfern of Frosts and judge Trish Willetts.